We’ve been working at Saatchi & Saatchi NZ for 4 months, and were given a great opportunity to create the 2025 awareness month campaign for Tourette’s Association New Zealand. Tourette Syndrome (TS) affects 1 in 100 young New Zealanders (new research is actually stating 1 in 50), but it is still not recognised as a disability in NZ, meaning no government-funded support.
Street poster set of 2
We coded the landing page so that our message screams in your face when you hover over it with your cursor, adding to the juxtaposition of asking to be ignored in an unignorable way.