Franklin Road Music and Sound is an audio post-production company, ironically located on Franklin Road, in Auckland. We created a B2B campaign that made them stand out against their competitors.

They share their name with Auckland’s most iconic Christmas lights street. The result? Every single one of their Google reviews are about the street’s Christmas decorations.

So, what if Franklin Rd Music and Sound stood out by being the world’s only audio company, known entirely for visuals?

Our audience know who we are, which meant we could have some fun with tongue-in-cheek retorts to the real reviews. We created gifs that featured on Campaign Brief and Shownews. Clicking through to them takes you to a satire interactive landing page we coded, where you can decorate their office. Each ornament has its own sound effect, the audio provided by Franklin Rd themselves.

Check it out here.