Please Ignore It

The world’s first anti-awareness awareness campaign. A contradiction designed to be unmissable.

Staring, commenting, or awkward silence may seem harmless, but they add pressure and can make symptoms worse. The best way to support someone with Tourette’s is to do nothing – don’t react, don’t make it a thing, just carry on.

That behaviour change became the idea.

Previous
Previous

Toyota Corolla Cross

Next
Next

Westpac X Laneway